Live + Work in Maine
Live + Work in Maine is a “private-sector intitiative” working to promote career opportunities and highlight Maine’s “world class” quality of life. This series of graphics for t-shirts and other merch. was produced in collaboration with Portland, ME branding and advertising agency Pulp+Wire. Each graphic highlights Maine’s eight tourism regions. Composed of illustrations featuring local flavors and defining characteristics, each graphic was hand carved into wooden plates and relief printed with a traditional etching press. Capturing the uniquely sharp and detailed marks inherit in relief carving helped teather this line of merchadise to Maine’s proud and abundant craftsperson and artisan traditions. Studio Shappy was repsonsible for the full scale of production, from development and design to printing.